Writing for Your Blog Audience

by Jared

November 3, 2009 at 11:34 am
Tagged: ,

There are three ways to read a blog:

  1. whenever you get bored
  2. go to the webpage on a regular basis
  3. through a feed reader

For the first case, you want a blog that has quantity of content over quality. A site like BoingBoing or Slashdot is guaranteed to have something new even if you’re getting bored multiple times per day. You don’t care about missing content because most of it isn’t that great.

If you’re going on a regular basis, you want new content at a minimum rate. If you visit too many times without seeing new content, you’ll take it out of your routine. You might get overwhelmed if too much quality content has been posted since your last visit. This is the reading mode everyone uses the first time they look at a blog: there’d better be at least one high quality piece on the first page (because no one goes through archives).

If you use a feed reader, then you don’t care how rarely content appears because you’ll be notified. But if there’s too much content then it drowns out your other feeds. Too-frequent posting is the top way to annoy your readers.

My Google Reader feeds are divided into three corresponding stacks:

If a blog has so many posts that it distorts the purpose of its stack, it’ll definitely get bumped to a lower stack.

I tried to keep a posting frequency on this blog to satisfy regular readers and feed subscribers, but school has sapped my drive to write. :(

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  1. Karen

    on November 3, 2009 at 3:12 pm

    I was missing your posts but understood that school was getting in the way but Alex has been keeping us entertained in the meanwhile. I liked to check you blog at least every two days and always find something interesting to read.

  2. Jack

    on November 3, 2009 at 7:51 pm

    I blog to procrastinate. The more you see me on here the less I’m doing on my “real” projects and, probably, the guiltier I’m starting to feel.

  3. Jared

    on November 3, 2009 at 8:04 pm

    @Jack: Yeah, I considered writing a preface to this about how there are lots of reasons to blog besides trying to get eyeballs…