Via Veritas:

Toyota has set up a site, Toyota Conversations, aggregating social media surrounding the company into one site where it can provide information and respond to trending Toyota memes as-they-propagate.

This is certainly a good attempt at a game-changer when it comes to communication from the auto industry. When GM or Chrysler need to talk to the people what are they gonna do — fly a private jet to a senate hearing?

This is on my radar as a possible emerging best practice for online PR.