Calling it “Légère” is brilliant marketing. The history of the “lite” food adjective is neat if you’re a business geek. First they used it to sell to women (“lite” is slimming), then lower-class men (you can drink more if it’s “lite”), then the health conscious (“lite” is healthier), now they’re pushing it up into poshness with French.

The “fun” (read: “evil”) thing is that “lite” is one of marketing’s grand undefined terms. It sounds neat and you can’t be sued for false advertising as long as you don’t give a frame of reference. “Oh, we meant lighter in color — sorry if you misunderstood.”

“The life Légère” — brilliant, getting the linguistic link to “leisure”.

Oh, wait. I think I’m just thirsty.

Ron Paul’s solution to the Somali pirates? Congressional Letters of Marque.

The United States is a truly shocking country. Its politics never fail to entertain.

Three admins and the financier of The Pirate Bay plead innocent today in a Swedish court case that directly effects everyone FutureTech saavy. They’re also being sued for DKK 120 million (~= USD $14 million) for infringement.

Good luck, me hearties. Here’s how we, some of their 22 million users worldwide, can help.