When I argue that local/organic food is inethical, I am arguing against the status quo. Most people say that consuming these foods is an ethical act and that people who consume them are more good than people who do not.
According to psychologists, humans have a moral credential system. When you do something good, it changes the way you think so that you’re less likely to do good in the future. There are two possible explanations:
- you gain a bias in evaluating your own behaviour (“I do good things. I did x. Therefore x is good.”)
- you have a mental moral account: if the account has a surplus, you’re going to make withdrawals
A study at UofT found that people who were forced to purchase green products then went on to share less, lie more and steal more than those forced to purchase non-green products. (Here’s the short paper, but you’re better off reading the Slate commentary.)
If you believe that buying local/organic food is good and you incorporate buying such food into your identity (and I believe it’s impossible not to), then you’re going to put less effort into doing other good works. By analogy, watch a grocery store parking lot as people load reusable bags into SUVs. Local/organic food is a positional good, so people fixate on consuming it to make themselves cool while ignoring all the less glamorous good things they could be doing.



