A few of my friends have been asking their social networks for help finding ugly Christmas sweaters to wear to a themed party (full disclosure: I didn’t get invited). I’m sure they’re at least vaguely aware of the politics of such a theme, but I’m going to make it explicit: the wealthy and the cool distinguish themselves from the poor and the square by arbitrarily categorizing some sweaters as “ugly”.
Stuff White People Like imagines this exchange at such a party:
“Hey man, nice sweater. It’s so ugly.”
“Yeah, when my family first got to this country we had to shop at Goodwill, this is the first one my father bought to get him through his first winter here. Good thing they didn’t have these parties back then, right? He would have died.”
“Geez, man, I’m sorry, you can cut in line for egg nog.”
The Critical fashion blog Threadbared talks about sweaters in a larger (and ongoing) discussion about the politics of thrift stores:
At the Salvation Army closest to campus, there is an “ugly sweater” rack for all the students purchasing these as novelties for themed parties. Similar sweaters are not separated at the store that serves the non-students, and that is located in the same building that provides other services to low-income or homeless persons. And because bodies and clothes interact and activate certain ideas about each the other, the same sweater on a college student going to a themed party is funny because it is outdated, and on a young fashion blogger pairing it with leggings is innovative because it is renewed, and on an older woman imagined as its appropriate owner the sweater will be “just” unfashionable because (supposedly) so is its wearer.
In other words, poor people just call them “sweaters”.
Value Village is the largest thrift store in Victoria. In the past year or two I’ve heard a few people complaining that it’s too expensive. For the first time they have a “Christmas sweater” section – coincidence?