Logo Design: Sam Who?

by Jack

February 18, 2009 at 9:41 pm
Tagged: , , ,

The easy part’s over. Now I’m designing a logo.

I’m a fan of the “emotional inspiration” method of design used at CMU by the EGP. You start by collecting things — music, art, poetry, sea shells, jade monkey skeletons, whatever — that generate an emotion in you with which you want to work. Eventually you reach a critical mass of feeling and the collection collapses into a singular idea.

My company is coming from a place of Celtic identity, Ghostbusters animated cartoons, and the Insane Clown Posse. Here’s some of the stuff in my bin:

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  1. Jared

    on February 19, 2009 at 11:32 am

    I worked for a small company in highschool. I remember one of the founders telling me a story of going into her current job and asking around “Is anybody good at drawing? I need an octopus logo for this company I’m starting.” One of her coworkers responded, “If this is a real company, shouldn’t you hire a graphic designer and get it done right?” And so she did.

    The graphic designer who did the logo contract eventually ended up as a full-time employee.

  2. Jack

    on February 19, 2009 at 1:22 pm

    I want that URL. It’s just being camped right now.

  3. Jack

    on February 19, 2009 at 2:07 pm

    Drawing endless knots is easy.

  4. Logo Design: Event Horizon | MentalPolyphonics

    on February 20, 2009 at 12:28 am

    [...] endless knots is easy. »AlexI want that URL. It’s just being camped right now. »JaredI worked for a small company in highschool. I reme… »AlexAdd “edit” link to post template. [...]