I don’t watch live TV so this is new to me:

The Globe, somewhat predictably, hates it (“Is it better to be a fossil or a sellout?” — I dunno, is it better to be inflammatory or hyperbolic?). Rolling Stone, somewhat predictably, is pimps it. I like the commercial, for a couple of reasons.

First, it’s getting Dre out there in front of the public months before his first album since 2001 drops. Second it teases an album track without telling you that’s what it’s doing (besides hinting to you that it should be considered a hit). When you hear the album it’ll sound familiar. Last, the track is actually good.

This is a great little PR move, well-executed.

[Quick aside via Boo: Multitask is a fucking stellar little game.]