To tech-oriented business geeks like me, this article about the resurrection of The Atlantic as a media property is a bit of a relief. People seem to be getting it, or the people who get it are starting to get respect. Turnarounds have the potential to be fantastically successful investments, and the article contains a bit of business-think that is super-key:
“We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic”
Note this is a Barthes-esque Structuralist Art Theory argument applied to business: “A writer’s form is vulnerable to becoming a convention, however, once it has been made available to the public. This means that creativity is an on-going process of continual change and reaction.”
Or maybe post-structuralist? Deny the formula that used to work, and assume it requires its own deconstruction.